TAG Heuer continues to expand its cosmic brand image and returns a cooperation with China’s Mars exploration program known. At the official ceremony Heuer CEO Jean-Claude Biver and all were rank and name at the Chinese Space Administration CNSA including DAY, what (China National Space Administration), present.
The Chinese was unveiled among others Mars Rover and the Chinese Mars mission logo designed by TAG Heuer…
TAG Heuer space: Friendship 7 mission, 1962, then long nothing
TAG Heuer advertising was far more restrained so that she was the first Swiss watchmaker in space , on the wrist of astronaut John Glenn during the friendship 7 mission in 1962. In the context of TAG Heuer’s new partnership with the CNSA in the Mars mission, but this is a notable detail.
“The clock is running!”
With these words, John Glenn launched bracelet wristwatch as he completed a manned orbit as the first American astronaut in his Mercury capsule.
The stop watch by TAG Heuer available was fitted with elastic bands to fit over the sleeve of Glenns space suit. After the failure of other watch brands in the previous flights of Alan Shepherd and Virgil “Gus” Grissom, the TAG Heuer stopwatch was selected by NASA because of their robustness to the G forces at the rocket launch .
The original timer is located today in the Smithsonian Institution national air and Space Museum:
After the friendship 7 mission in 1962 TAG Heuer could enter only once a long time nothing in his space Chronicles.
In may 2012, it was then but so far: The private, by Tesla Chief Elon Musk launched American aerospace company SpaceX with the COTS-2 mission the first flight of Dragon spacecraft to the ISS carried out. The nine-day flight included many test manoeuvres. With: TAG Heuer’s SpaceX chronograph Carrera calibre 1887.
Crazy: In two years, SpaceX wants to send an unmanned spacecraft to Mars – you want to build a colony , every 26 months Mars flights should start.
Not quite in the space, but close enough: on July 12, 2016 TAG Heuer also announced a partnership with the S3 (Swiss space systems) ZeroG aerospace program. There’s more information here:
TAG Heuer and the Chinese Mars mission 2020
The Chinese Aerospace, which is under the command of the people’s Liberation Army, operates from a Western perspective perhaps somewhat in the shadow of the American space agency NASA. During my research, I quickly realized they need not hide. There are some highlights in this docu (English):
April 2016, Xu Dazhe, Director of the CNSA, at a press conference confirmed the official decision of the Mars mission. The goal: First bring a unmanned Mars probe in orbit. Then, in the year 2020 , a research team to land on the Red Plane .
Concerning the cooperation with China Mars exploration program Jean-Claude Biver, CEO of TAG Heuer, the official ceremony said:
“The Mars exploration among the human conquest of the space the largest mission, as we expand our presence in the solar system. What helps us to learn more about the history and future of our own planet are similar to those of the Earth, its development and evolution. It is an honor and a privilege to support that dream, the next giant leap for mankind.”
Liu Jizhong, Director of the lunar exploration program and space engineering center under the State administration of science, technology and industry for national defense (Yes, that’s really his title!), says:
We are pleased to work with the first Swiss watch brand, which enters the space. Scheduling is for the aviation industry of vital importance. TAG Heuer ensures precise timekeeping and especially isn’t afraid to confront challenges, reflecting the belief of Chinese astronauts. According to the plan, China will land on Mars by 2020. Even if it’s a demanding way, Chinese astronauts with fearlessness will write history. We are looking forward to this exciting moment.
Whether TAG Heuer, to get a piece of the “Moonwatch myth” cake with a Mars watch, we will see…
Here are some impressions from the ceremony to the Mars Mission of 2020:
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